Data now explain themselves through various visualization methods instead of long and boring texts. For the reasons we will explain in this article, the most effective way of these visualization methods is interactive infographics.
Before mentioning the importance of interactive infographics for BI systems, the concept of infographics should be detailed. Infographic is a visualization method that enables different types of data to be presented through graphic-supported visualization to make the data more understandable. The human brain perceives visual information 3 times faster than text. While only 20% of what we read remains in our minds, the rate of retention of what we see reaches 80%. This is exactly where infographics come into play; we can simplify complex information containing lots of text and numbers with the help of infographics and make them easy to understand.
Actually, most people usually do not want to review reports that contain pages of text. Moreover, in the business world where time and agility are important, being able to deliver your message to people in the shortest time is very important in terms of taking quick decisions. Visually powerful infographics provide a simplified and clearer delivery of information and messages.
If we look at the benefits of infographic visualization in general terms;
Strengthens the visual representation of the content, thus making the information easier to remember.
Makes the content much more eye-catching such as a report, presentation, etc.
Provides more information transfer in a short time.
Makes even the contents with lots of numbers and statistics entertaining.
It is interesting and catchy.
Makes decision-making processes faster.
We provide you to present your analysis and reports with interactive infographics. It provides the most effective explanation of complex reports with interactive infographics. If you notice, we refer to it as an “interactive” infographic. Interactive infographics come into play when static infographics are not enough for data with more than one category. Interactive infographics take the same elements as static infographics and add animated features to make visual content more dynamic. It allows users to explore the data by engaging them and by clicking on them to see detailed information or information from different categories. Especially when we present the overlappings, connections, and time changes between data with interactive infographics, the data becomes much more meaningful.
Our interactive infographic support allows you to dynamically connect to the data source to create rich visual content and interactive widgets, and share them regularly via e-mail with timer support.
The visual language of your reports with infographics should be simple, understandable, and reflect your institution. We provide BI systems that can be aligned with your corporate identity.
Interactive infographics increase the memorability of relevant content by allowing the user to actively interact with the content instead of passively viewing it. Since it is a technology that has just started to become widespread, reports or presentations you will present with interactive infographics will attract more attention.
Contact us to explore the rich data visualization capabilities of ThothBI.